Home & Personal Care Label

Look outstanding in retail shelves with our home and personal care labels

Attracted by strong brand imagery and squeezable packaging, but expect labels to stick and stay. These products are often used in moist, wet and humid conditions over long periods of time, and they encounter a wide range of household chemicals.

To maintain their leadership, brand owners are constantly innovating new products and packaging. Personal care labelling solutions must set a new standard for both aesthetics and performance.

Home and personal care labels are usually:

  • Conformable and squeezable
  • Resistant to water, oil and chemical
  • A major element in the product’s presentation

Deciding between paper and film?

Printmax offers a diverse range of paper and film label materials for various home and personal care applications. As studied, film is outpacing paper as the label material of choice as it provides the opportunity for iconic branding and performance that lasts for home and personal care applications.

Let’s build your brand together

Printmax recommend PP films for a “no label” appearance. When paired with clear or opaque packaging, these transparent labels integrate flawlessly into packaging – perfect for personal care and cosmetic labels that serve as powerful attractors for their products.

Be flexible!

This unique polyolefin (PO) material is the ideal choice for labelling contoured, squeezable packaging because it combines the top properties of PE and PP in a single material that’s designed for beauty product labels or other types of personal care labelling.

It’s all about safety

Safety comes first, when it comes to labelling home and personal care products. We provide specialized face materials and adhesives that meet all relevant industry and regulatory requirements.