Home Care

In the home care market, labels matter more than ever – brand loyalty is a powerful force and making a lasting first impression is the key to brand success.

Set a new standard for aesthetics and performance

Balancing durability with aesthetics is one of the greatest challenges for brand owners and product designers in the home care industry. Home care product labels often come into contact with a variety of chemicals and extreme environments that could cause the label to deteriorate over time. Dive deeper into some of the key topics you should consider when designing and selecting label materials for home care products.

Choosing the right label

Whether purchasing laundry care products, surface care products, dishwashing liquids or home insecticides – consumers expect adhesive labels to stick and stay, regardless of the container type or product environment. It is important to consider water, oil and chemical resistance, as well as the container’s shape, size, material, and intended use in home care product packaging design.

No-label look

Put your product at centre-stage and create eye-catching designs that blur the boundaries between the label and container. Choose crystal clear labels that reveal more of what’s inside or opt for a matte no-label look that blends into your packaging. Use our clear label solutions with a wide range of containers, from clear PET containers to erosion-resistant HDPE bottles.

Securing and building your brand identity together

Product labels play an essential role in communicating brand identity. Home care products regularly encounter household chemicals and extreme environments that cause labels to deteriorate or peel off. Without a label that stays firmly in place, your brand identity could be lost. Good label adhesion is crucial.

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Designing for consumer safety

Labels protect consumers and our environment from counterfeit products that do not meet safety regulations. Metallic void labels and tamper evident seals indicate whether a product is authentic or if it has been tampered with.

Labels for different container types

Rigid containers

Labels for rigid containers
High-clarity PP films are the best solution for rigid containers, such as glass or PET bottles. PP label materials are strong and robust. This durability is essential for open-closure labels and labels that require the ability to be repositioned.

Contoured containers

Labels for contoured containers
Prevent your label creasing or bubbling by choosing specialized label materials. Our adhesive labels, which are suitable for thick-walled containers such as HDPE bottles, feature long-lasting face materials and adhesives designed to withstand damp, humid or abrasive condition.

Contoured containers

Labels for contoured containers
Labels for flexible containers must be resilient enough to endure repeated squeezing without distortion or lifting at the edge. Reliable PE film label materials are supple, strong solutions for squeezable containers.

PE film labels are excellent flexibility and strength. It is suitable to be used for large label sizes and can be used to create a matte no-label look.